FREQUENTLY ASKED QUESTIONS
The global Penfolds website contains most tasting notes or you can download the latest tasting booklet below.
Penfolds allocate each market a certain portion of their new release collection in giftbox format. While we do our best to secure maximum possible for the New Zealand market, we cannot guarantee every customer will be successful in securing Giftbox product. As with all Penfolds wines, they are on global constraint with each release and each vintage.
We do usually have generic gifting items available for our customers. Please talk to your Asahi Beverages representative to learn more about what's available on Atlas.
We do usually have generic gifting items available for our customers. Please talk to your Asahi Beverages representative to learn more about what's available on Atlas.
Sometimes we can. It depends on the request - what wine, which vintage, and how many cases. Our relationship with Penfolds is strong and we will always endeavour to help bespoke requests for these remarkable wines. Email us using the form below to get started on your request.
It depends. Often what we release on ATO represents our total volume allocation, however now with our Drop 2 process, we may have an iopportunity to bring over more if Penfolds have wine to supply. Email us using the form below to get started on your request.
We think they look great as well! This year we will have Bin 389 and FWT wines available in a limited edition giftbox. Keep an eye on our email messages for communication, or set a reminder to visit our page again on 26.09.2025 to learn more. Current ATO planned for 03.10.2025.
This year we have USA wines Bin 600 and Bin 704, plus a new entrant from China with CWT 521. Keep an eye on our email messages for communication, or set a reminder to visit our page again on 26.09.2025 to learn more. Current ATO planned for 03.10.2025.
We often have gifting and point-of-sale items available to customers to activate displays over this key selling period for fine wine. Did you know wine is one of the most gifted categories? Please talk to your Asahi Beverages representative to learn more about what's available on Atlas.
What a great idea! Engaging your customer base with events like tastings can be a wonderful tool for converting to purchase and building ambassadorship. We cannot always provide a host for event requests, however we can often provide you with helpful tools and collateral. Please talk to your Asahi Beverages representative or email us using the form below to get started on your request.