Penfolds Bin 389
Limited Edition Giftbox  

ATO 03.10.25

The journey of our wines, meticulously packaged, serve as the anchor for our creative approach in the new campaign – the story of a reimagined Postal Service.

Custom graphic symbols represent the meaningful act of sending and receiving Penfolds, communicating Penfolds
global portfolio, while simultaneously evoking the excitement of travel and experiences. Motion and a careful interplay of light, are characteristics infused with Penfolds signature red always serving as the unmistakable central theme.
Signed, Sealed, Delivered. From Penfolds to the World.